- The Tech Buzz
- Posts
- Founder Spotlight - AI Device Stopping Snoring
Founder Spotlight - AI Device Stopping Snoring
Dear Tech Buzz Reader,
As you know, one of our main initiatives is to find game changing tech founders and help them get the attention they deserve. Today’s newsletter highlights one of those founders who has dedicated their lives to a problem that affects 2 Billion people and is open to strategic partnerships (i.e., this is not a product placement). Partnerships include 1) Investment, 2) Distribution, 3) Marketing, and 4) Research.
Smart Nora, a Consumer HealthTech startup, was founded by a Father–Son trio based out of Toronto who have dedicated their lives to creating the #1 anti-snoring device in the world.
With 2 billion people worldwide affected by snoring, whether their own or someone else’s. Globally we spend ~$4 billion per annum on snoring solutions which only captures a fraction of the total market.
The Smart Nora is a small, non-invasive device, backed by peer reviewed studies, that is placed under the snorer's pillow and gently nudges the snorer when a snore is identified. It includes AI-based tracking and ingests personal data to help the snorer with individualized, proactive biomechanical support.
Behrouz, CEO and Co-Founder, joined forces with his brother Behzad and their father Ali, a mechanical engineer and the snorer in the family. They originally built the device for his mother (the aggravated sleeper). They have hit impressive revenue milestones with their device that found market fit and effective direct to consumer marketing.
But does it really work? Well…The 100,000+ people who have purchased a Smart Nora device with a retail price of up to $400USD say so.
[POLL] Do you snore when you sleep? |
Smart Nora is looking for strategic partners as they look to become the dominant player in the market. The team has yet to conduct an official equity investment round and is open to strategic investors.
If you would like a warm intro to the founders of this company, please reach out to us at [email protected].